UFC head Dana White wants to make sure his company gains a firm foothold on one of the biggest annual Mexican celebrations.

The UFC held a fight card last weekend at T-Mobile Arena in Las Vegas that was geared toward Mexican Independence Day—mariachi bands and all—and headlined by a women’s flyweight title rematch between Mexican champion Alexa Grasso and Valentina Shevchenko. The undercard also featured a slew of fighters from Mexico.

The success of Noche UFC has apparently convinced White that he needs to make last Saturday a recurring event moving forward—despite whatever big boxing cards are being scheduled at the same time.

Some of the greatest names in Mexican boxing have fought in or around Sept. 16. Mexican superstar Canelo Alvarez, for example, routinely stages one of his typically annual two fights on the weekend of Mexican Independence Day in Las Vegas. (The other date is in May, centered around Cinco de Mayo).  All three fights of Alvarez’s trilogy with Gennadiy Golokvin took place around Mexican Independence Day.  

Alvarez, the undisputed 168-pound champion, will be defending his titles later this month, on the 30th, at T-Mobile Arena in Las Vegas against Jermell Charlo.

“I will get that date every year from now on,” White said in the post-fight press conference.

“I don’t care if somebody here in town gets the date at the arena, I’ll go in an opposing arena and go head-to-head with them next year,” White continued. “I’m doing this for the rest of my reign here.”

White says he will essentially ignore whatever fights boxing promoters are scheduling around Mexican Independence Day, adding that he is “all in.”

 “They can go on the same night, we can go head-to-head,” White said. “I’m going. The thing was a massive success for us. This is something that I’ve been thinking about since the day we bought this company. So, we’re finally in the position. I’m all in. All my chips are in on Mexico. We’re opening the P.I., which we’ve spent millions and millions of dollars on. … We did it, it was huge, and we’ll do it again every year.”

Sean Nam is the author of Murder on Federal Street: Tyrone Everett, the Black Mafia, and the Last Golden Age of Philadelphia Boxing