By Steve Kim

Top Rank, which has made inroads in the Asian market the past few years is heading back to a familiar venue with China's most popular prizefighter.

"We're planning on April 1st, we're going back to Macao at the Venetian with Zou Shiming and an all star cast," Bob Arum told BoxingScene.com on Tuesday.

Shiming (9-1, 2 KO's), who is trained by Hall of Famer Freddie roach, recently captured the vacant WBO flyweight title by out-pointing Prasitsak Phaprom on November 5th as part of the Manny Pacquiao-Jessie Vargas pay-per-view from the Thomas & Mack Center in Las Vegas.

"You have to understand, when Zou Shiming won the title here in Las Vegas and the fight was on in China on Sunday morning with (Manny) Pacquiao and (Jessie) Vargas, we did over 90 million homes watching that fight," said Arum.

"I don't care how big of a country China is, 90 million homes is more than watched the Super Bowl (in the States)."

Arum says that the Asians have developed an appetite for boxing.

"Absolutely, and the biggest supporter is the president, Xi Jinping, who is a really big, big boxing fan, a huge boxing fan."

Steve Kim is the news editor for BoxingScene.com.