Sampson Lewkowicz has made a career of finding ways to get people to reveal themselves.

So the veteran fight promoter of unbeaten former super middleweight titleholder David Benavidez wasn’t aghast when Saul “Canelo” Alvarez this week said he’ll need at least $150 million to fight Benavidez.

Rather, he was satisfied.

“Always – for so long – I’ve been trying to get the fight done,” Lewkowicz told Boxing Scene on Friday. “Now we know the price.”

Alvarez (60-2-2, 39 KOs), a four-division champion and boxing’s most popular draw, has repeatedly rebuffed the advances of Benavidez, 27, for a high-profile bout that would test Alvarez, 33, against a forceful, bigger foe – one who has knocked out 24 of his 28 opponents.

Whether it was Alvarez’s previous disinterest in fighting Mexicans, his distaste for the disrespect he felt from Benavidez or his desire to let pent-up fan interest maximize the bout’s revenue, the undisputed super middleweight champion has kept Benavidez out of reach from a bout the young challenger craves.

In remarks following Tuesday’s news conference in Beverly Hills to promote his May 4 title defense against unbeaten former junior middleweight titleholder Jaime Munguia, Alvarez said Benavidez doesn’t bring anything to the table to deserve the bout – other than the 25 pounds he’ll add while rehydrating after their weigh-in.

Also Tuesday, Munguia’s Mexican promoter said his Tijuana-based fighter – and not Benavidez – won the Canelo date by showing great respect to the champion.

Benavidez initially blasted Alvarez, telling him on social media to go buy some “nuts” with the $150 million, but then he and Lewkowicz softened, with the promoter saying in a video interview that he admired Alvarez for seeking such a deserved purse for a bout of such importance.

“I cannot mandate any response [from Benavidez],” Lewkowicz said. “I thought the way he responded – ‘buy nuts’ – was wonderful. This is how you successfully marinate a fight.

“We know his number. Now, we need to find out how the fight happens.”

As Alvarez tends to Munguia in the first major Amazon Prime Video pay-per-view, Benavidez will prepare for a June 15 PBC Prime Video pay-per-view bout against former light heavyweight world champion Oleksandr Gvozdyk in Las Vegas.

“We stay calm for now because we both have fights in front of us,” Lewkowicz told Boxing Scene. “Canelo is facing a young, strong, hungry Mexican fighter who wants to beat him. So we can’t start negotiations now. Why blow up the bridge before we cross it?”

Lewkowicz calls Alvarez-Benavidez “the biggest fight of the decade.”

How is it possible for this showdown to occur?

Lewkowicz expects to start by ultimately conversing with Turki Alalshikh, Saudi Arabia’s chairman of the General Entertainment Authority, who has staged a string of major bouts – including the Anthony Joshua-Andy Ruiz Jr. rematch, and is preparing for back-to-back undisputed title fights on May 18 and June 1. First up is the heavyweight title fight between Oleksandr Usyk and Tyson Fury, followed by the light heavyweight title bout between Artur Beterbiev and Dmitrii Bivol.

“I believe [Alvarez-Benavidez] will be the best fight he’s ever had,” Lewkowicz said.

Although Lewkowicz has never met or talked to Alalshikh, the promoter said, “to start,” he will reach out to the Saudis because “this is up to these people in Saudi Arabia to decide how much this fight’s worth.”

The promoter was awed by the investment the Saudis made in the October bout between Fury and former UFC heavyweight champion Francis Ngannou, when the fighters’ major purses were funded by the hosts.

Benavidez tagged Alalshikh in an Instagram post Friday, writing, “Let’s bring the biggest and most exciting fight to Saudi Arabia. This will be the biggest Mexican vs. Mexican-American fight in the history of boxing and what better place to do it than The Kingdom, for the entire world to see?

“This fight is for pride and glory. I fight for greatness, not money. Your Excellency, if I do not beat Canelo, I will donate my entire purse to any kids’ charity of your liking. When I do beat Canelo, I will be donating a huge amount of that purse to benefit children’s hunger across the world. I’m a champion of the people and will continue to fight the best! I stand by my words!”

Lewkowicz said he will also explore what PBC’s interest in staging the fight is, and will know more when the pay-per-view numbers from the Alvarez-Munguia bout are learned.

“It all depends on how good [the buys are] on May 4,” Lewkowicz said.

“What I know is that this is the most significant fight of the past 10 years. Don’t compare this fight to any other, including [Fury-Usyk]. We marinated this fight well enough now to put it in the oven and make a wonderful meal. Because now we know the price.”