Eight division world champion champion Manny Pacquiao launched his very own cryptocurrency on Sunday at a free concert in Manila, where he serenaded more than 2,000 fans to drum up interest in the product. (photos by Wendell Alinia)

The 40-year-old boxer, who defeated Keith Thurman to win the WBA welterweight championship in July and is also a Philippine senator, hopes to cash in on his “Pac” tokens, which will allow fans to buy his merchandise and interact with him via social media.

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The “Pac” token will be listed on Singapore’s Global Crypto Offering Exchange (GCOX) and counts Pacquiao and ex-Liverpool and England soccer star Michael Owen as private investors, along with Sheikh Khaled bin Zayed al-Nahyan, a member of Abu Dhabi’s ruling family.

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It is the world’s first celebrity cyrptocurrency. Tennis ace Caroline Wozniacki, Owen and singer Jason Derulo also plan to launch their own crypto tokens with GCOX.

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At Sunday’s concert, Pacquiao sang songs from his own album which has sold thousands of copies and covers popular love songs.

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