NEW YORK - Chairman and CEO of Golden Boy Promotions, Oscar De La Hoya, Future Hall of Famer and Golden Boy Promotions Partner, Bernard Hopkins attended the NASDAQ Opening Bell Ceremony in Times Square today to promote the middleweight title unification fight between Gennady "GGG" Golovkin (33-0, 30 KOs) and Canadian power puncher David Lemieux (34-2, 31 KOs).  Photos by Tom Hogan/Hoganphotos.

Also joining them were Tom Loeffler, Managing Director of K2 Promotions and Mark Taffet, Senior Vice President of HBO Sports. 

Golovkin vs. Lemieux is presented by K2 Promotions and Golden Boy Promotions in association with GGG Promotions and Eye of the Tiger Management and is sponsored by Corona Extra, BI Group and Tsesnabank.

The event will take place Saturday, October 17 from Madison Square Garden and will be produced and distributed live by HBO Pay-Per-View beginning at 9:00 p.m. ET/6:00 p.m. PT. Doors will open at 7:00 p.m. ET and the first fight begins at 7:05 p.m. ET.