Over the weekend, DAZN announced their partnership with social media star KSI and his promotional company Misfits Boxing, in association with the Sauerland brothers, Wasserman Boxing and Proper Loud.
The partnership will launch the new MF & DAZN: X Series – a new crossover series that will showcase names in entertainment, sport, and lifestyle facing each other in boxing events.
The series premiere, MF & DAZN: X SERIES 001 will be headlined by KSI and see the British star look to avenge his brother’s loss against long-time rival and American YouTube sensation Alex Wassabi at The O2 on Saturday, August 27.
The event card will be available to subscribers around the world on DAZN. In the U.S., Canada, the UK, and Ireland, the event will be offered on DAZN Pay-Per View (PPV).
“DAZN’s mission is to deliver the best schedule in boxing for the best price, but also to reach new audiences and the next generation of fight fans. Partnering with the platforms of the biggest stars in entertainment will only help us do that,’ said Joseph Markowski, EVP at DAZN Group.
‘We see this partnership as a major growth opportunity for our business. In partnering with KSI, who we have achieved record breaking success with before, we will build a long-term presence as the home of a new, emerging sports category. Tune in on 27th August for an incredible night that will showcase competitive pro matchups featuring the biggest crossover names alongside DAZN’s best-in-class production capabilities.”
With over 50 million followers across his social media platforms, KSI's foray into professional boxing kicked off he fought fellow social media megastar Logan Paul on DAZN in 2019. Paul won a close decision.
With over 18 million followers and 4.5 billion views, Wassabi is one of the most recognized Filipino-American content creators. His focus now is firmly on boxing with his first victory coming in March, beating KSI’s younger brother Deji.
KSI, CEO of Misfits Boxing, said “I’m back. After almost 3 years, I have returned to take over once again. First on the list is Alex Wassabi. The one who I’ve laughed at many times on my YouTube channel. The one that thinks he will destroy me at his weight. The one who defeated my brother. I’m here to avenge him (Deji) and show the world why I am a force to be reckoned with. HAHAHAHAHAHAHAHAHAHAHAHAHA”
Alex Wassabi commented "I came to the UK this past March and beat one Olatunji brother and now I’m coming back to finish off the other one all in the same year. Big Deji has no idea what he’s gotten himself into. While he’s been making music, I’ve been in the gym with one thing on my mind, Victory. 2-0 on the way. Thanks to my team & Most Valuable Promotions for getting this across the finish line.”