Sport and events channel Primetime will now be available on Virgin TV via On Demand > Live Events. Since Primetime launched on the Sky platform in October 2009 with the Super Six Super middleweight boxing tournament there has been great demand for Primetime to expand onto Virgin by both boxing fans and promoters alike. The deal sees Primetime’s reach expand by over a third.  

The action begins on Virgin this Saturday (20th March at 8pm) with Heavyweight title bout between ‘Dr Steelhammer’ Wladimir Klitschko and ‘Fast Eddie’ Chambers. Wladimir Klitschko will defend his WBO and IBF Heavyweight belts against American Eddie Chambers at Dusseldorf's Esprit Arena in Germany. With two belts on the line both men are going to be going for the big win.

IBF, WBO and IBO champion Wladimir Klitschko is focused and determined to keep his belts in the Klitschko family. He said this week:

“After nine months off, I am eager to get back in the ring. I am very excited to fight in another soccer stadium, this one will hold more than 50,000 people.  The atmosphere in the stadium will be fantastic.

I am 33 years old and at the top of my athletic ability, I have never been so strong, fast, and experienced. Eddie is a very talented fighter and has a very difficult style, but I am well prepared to defend my titles.  All four of my belts will stay in the Klitschko family.”

Then on 24th April Primetime will broadcast on both Sky and Virgin On Demand our very own WBC undefeated World champion Carl ‘The Cobra’ Froch as he takes on Mikkel Kessler. Speaking with Primetime Froch said:

“I’m really pleased that the fight will now be shown on Primetime on Virgin. Not only does it increase the number of viewers who can now watch the fight but also Nottingham is mainly a Virgin broadband area so my home crowd can still catch all the action live from Herning.   "It makes for a humdinger. Kessler is going to be knocked out for the first time in his career, unless he's a lot tougher than I already think he is."