Star of the Contender reality show, one of boxing’s most talented athletes, Ishe “Sugar Shay” Smith (18 wins, 2 losses, 8 KOs) leaves Golden Boy Promotions for a new promoter, Seeno Group Boxing.

President of Seeno Group Boxing, Yaseen Malnik, says “I’ve watched Ishe over the course of his professional career and I’ve always wanted to work with an athlete as focused, determined, and talented as Ishe is. Not only does he have a true gift in the ring but Ishe is one of the kindest people outside the ring. He is a religious man that puts his family first and I admire that about him. Ishe has many thrilling fights ahead of him and his fans will be entertained for many years to come. I believe that he will be a great champion and role model for the sport of boxing.”

Smith is thrilled to get a new start with his career and is ready to shock the world. “It feels great to be doing business with an honest person,” says Ishe Smith, “and I am looking forward to a long lasting relationship with Yaseen Malnik and Seeno Group Boxing.”