Katie Taylor and Amanda Serrano apparently broke more than just the glass ceiling in their title fight last Saturday.
According to Eddie Hearn, the ballyhooed undisputed lightweight championship match between Ireland’s Taylor and Brooklyn’s Serrano at Madison Square Garden in New York City was a ratings success as well. Hearn, however, stopped short of providing actual numbers.
The fight, which Hearn promoted alongside Jake Paul, the business partner of Serrano, was only available through DAZN, the streaming platform with which Hearn has a lucrative deal.
“I didn’t feel like women’s boxing needed a shot in the arm, but it got a huge shot in the arm because so many people viewed it,” Hearn said of Taylor-Serrano on The MMA Hour. “I think DAZN will release some viewership numbers, but it was massive.”
Announced as a sellout, more than 19,000 spectators flocked to the Garden to watch Taylor and Serrano perform in-person. On the air, Hearn said the event even drove subscriptions to DAZN.
“Huge [viewership numbers],” Hearn confirmed. “One of the biggest viewed fights ever on DAZN, I think, in terms of subscription, in terms of viewership.”
DAZN, a private company, does not generally release its viewership totals for its events nor does it disclose its subscription numbers. It has, on occasion, for events that have performed well, released streaming numbers.
Hailed by many as a landmark moment in boxing history, Taylor-Serrano benefited from an upswell of media coverage. The fight itself did not disappoint, as undisputed lightweight champion Taylor overcame a few wobbly moments from Serrano to win a dramatic split decision. A rematch is being considered by both parties.
Hearn said the collective viewership from the fight was more than he had originally anticipated, citing strong figures from around the world. From a marketing standpoint, Hearn added that interest in Taylor-Serrano possibly “eclipses” that of the 168-pound title unification bout between Canelo Alvarez and Billy Joe Saunders in 2021.
“US, UK, huge numbers, obviously with those two main markets, but globally as well,” Hearn said. “In terms of media-wise, DAZN did such a good job…the numbers in terms of the media analysis are right up there, I think it even eclipses, sort of, Canelo against Saunders and those kinds of levels.”
Hearn, the longtime promoter of Taylor, believes the success of Saturday’s fight will act as a bellwether for female fighters in the industry in the years to come.
“Saturday night, that was more pleasing,” Hearn said. "No one thought it was possible. That was years of people telling you you’re wasting your time or this is actually not as big as you think it is…"
"Now I think female fighters wake up on Monday and their managers are probably going to be calling asking for more money, so good for them. It’s just showing them what a massive opportunity for them.”