Eddie Hearn, promoter WBO cruiserweight champion Lawrence Okolie, is shaking his head at the recent stunt by WBC champion Mairis Briedis, who is chasing down a showdown with social media star Jake Paul.

Briedis recently posted a video where he was receiving a tattoo, based on Paul, to bait him into a fight.

Paul, a novice and only 5-0, has yet to face an actual boxer. 

Hearn thinks Briedis should forget about Paul and come together with Okolie for a high stakes unification.

"Briedis is walking around like an, I mean, what is Briedis doing? Briedis is embarrassing. He's getting tattoos of Jake Paul on his leg and calling him out to fight. What is he doing? He’s got a unification there against Lawrence Okolie. I know he’s got a mandatory," Hearn said, according to The Sun.

"I mean, the guy is embarrassing. Great fighter, by the way, brilliant fighter. But a world champion cruiserweight calling out Jake Paul and getting a tattoo saying something like Karma Jake.... I mean, whether the tattoo is real or not, what? And I like Mairis Briedis. He’s a brilliant fighter, but mate, come on, get real, go fight Lawrence Okolie."

Paul is slated to return in the first half of the year. Two of the opponents in the running to face him are both boxers - former WBC middleweight champion Julio Cesar Chavez Jr. and unbeaten light heavyweight prospect Tommy Fury, who is the younger brother of WBC heavyweight champion Tyson Fury.

Paul fought last month, when he brutally knocked out former UFC champion Tyron Woodley in the sixth round.