According to promoter Eddie Hearn, Youtube star Logan Paul could be viewed as the winner of last Sunday's exhibition fight with five division world champion Floyd Mayweather.
Paul defied the odds by lasting the full eight round distance with Mayweather, as they traded punches at the Hard Rock Stadium in Miami, Florida.
Mayweather, 44-years-old and retired since August of 2017, was only a shadow of the 50-0 fighter who was widely regarded as the best pound-for-pound fighter in the sport.
In the aftermath, Mayweather was realistic and admitted that his performance wasn't the best.
The exhibition rules allowed knockdowns and knockouts - but there were no official judges assigned to the fight - which also left no official winner when the eight rounds had concluded.
"There wasn't even a decision, it was so bizarre," Hearn told Sky Sports. "But yeah, if there was a winner from the fight, it was Logan Paul, because I actually think it was bad for Floyd Mayweather.
"Any new-age fan, his legacy is already built, but anyone watching that would actually think that Floyd Mayweather wasn't very good, and he is one of the greatest fighters of all time. I think, even by his own admission in the press conference after, he was semi-embarrassed to say, 'Don't think I'll do any of those as well'."
As BoxingScene.com first reported, Showtime is expecting at least 1 million domestic pay-per-view buys for Mayweather-Paul.
Hearn believes these crossover fights involving social media personalities will continue to grow in popularity - unless the sport comes together to make the big fights.
"If we don't deliver the right fights. If fighters and managers and promoters don't take the right fights, the broadcasters will demand a product that drives numbers," Hearn said.
"That drove numbers, that drove interest, so the boxing people now need to stand up and say, 'Let's make great fights, because if we don't keep the boxing product strong, you'll see more of that coming through'."