Jermell Charlo’s lackluster performance in a lopsided unanimous decision loss against Canelo Alvarez could cost his twin brother Jermall a shot at the Mexican star. 

That’s if you read into former Alvarez promoter and Matchroom Boxing head Eddie Hearn’s comments following Alvarez’s successful undisputed super middleweight title defense. 

“I think because of [Alvarez’s] deal with PBC, I think they were thinking, Charlo, the brother [Jermall] in the next fight. I think that’s dead now. I think they were thinking the first fight [between Alvarez vs. Jermell] was going to be a good fight and competitive and maybe a little bit controversial, and the brother steps in, and it’s a great story. But who wants to see Alvarez against [Jermall] the brother now?  No one,” Hearn opined on his company’s YouTube channel. 

Alvarez (60-2-2, 39 KOs) has two more fights with Al Haymon’s Premier Boxing Champions. Jermall Charlo would appear to be on the shortlist to land a potential fight with Alvarez along with the likes of Terence Crawford, David Benavidez, David Morrell, Demetrius Andrade, and Errol Spence Jr., among others. 

Hearn had promoted six out of Alvarez’s last seven fights before Alvarez signed a three-fight deal with Al Haymon’s Premier Boxing Champions earlier this summer. 

The British promoter also criticized the promotion of the Alvarez-Charlo fight despite the event generating PBC and TGB Promotions’ third $20 million-plus gate in Las Vegas over the last six months. 

“I think Canelo is a superstar. I felt the fight was underwhelming in terms of it’s buzz,” said Hearn. “You saw areas of the arena curtained off and stuff like that. On paper, it was a mega-fight. Obviously, they didn’t do it during the Mexican Independence Day weekend because the UFC fight was there. I’m biased. I think if I were promoting the fight, it would have been a mega fight, but I’m the mega phone guy with a big mouth. They don’t have that. PBC is a fantastic organization. Who’s the promoter? Who’s out there grinding with the media?” 

Hearn also took exception to Charlo’s performance, adding that it looked like a sparring session, and shared how he believes Alvarez will guide his carer moving forward. 

“I think Benavidez [vs. Alvarez] is a big fight, and then there’s the Crawford talk,” said Hearn. “I can’t see it. I don’t see Canelo coming in under 168 pounds ever, and I’m not sure Crawford comes to 168. Listen, he’s getting on, probably thinking, ‘I want to see these big paychecks coming in.’ So, we’ll see.”

Manouk Akopyan is a sports journalist, writer, and broadcast reporter. He’s also a member of the Boxing Writers Association of America and the MMA Journalists Association. He can be reached on Twitter, Instagram, LinkedIn, and YouTube at @ManoukAkopyan, through email at manouk[dot]akopyan[at]gmail.com, or via www.ManoukAkopyan.com.