By Bill "Two Scoops" Emes

For a few weeks, there was significant chatter about a potential super middleweight fight between Gennady "GGG" Golovkin (33-0, 30KOs) and Carl "The Cobra" Froch (33-2, 24KOs).

Golovkin, who holds the WBA/IBO titles at middleweight, was willing to move up to 168-pounds to make the fight. He was also willing to give Froch the home field advantage by travel over the UK.

According to Golovkin's promoter, Tom Loeffler of K2 Promotions, there is no longer any communication being received from Froch's team.

Loeffler left several messages for Froch's promoter, Eddie Hearn of Matchroom Sport. There has been no response to any of Loeffler's inquiries.

Froch has been inactive since last May's knockout of George Groves. There is a very good possibility that Froch never fights again.

"Froch seems to have disappeared. It seemed that there was a lot of buzz with Froch and Gennady at 168-pounds, whether it be here in the states or over there in England. And then all of a sudden no one is responding to the messages that I've sent to Eddie. So it's one of those things where you can't force people to fight Gennady but we're going to continue to try to put the biggest fights together and with every fight he improves his standing, he improves his marketability in boxing, and at some point people will run out of excuses on why they cant fight him," Loeffler told BoxingScene.com

"Froch is not obligated to fight. Gennady has agreed and Abel agreed, that there wouldn't be any catch-weight in-between. It would be at 168-pounds because of the respect for Carl and what he's achieved at 168-pounds. But ever since there were rumors that Eddie and I were talking about it, there was a huge reaction. But again it might be that Carl never fights again and you can't blame him for that. But if he does fight, Gennady is the most marketable fight that he can do. It would be on pay-per-view in the states and it would be a huge fight in the UK. Whatever the business model, there would be a lot of money in that fight."