For as long as they remain the Jaime Munguia business, the staff at Golden Boy Promotions will never stop pursuing the goal of transforming the unbeaten Mexican into boxing’s next big star.

Tijuana’s Munguia is given the opportunity to add to his credentials this weekend, as he returns to Texas for the third time in a scheduled 12-round battle with Poland’s Kamil Szeremeta. The middleweight bout headlines a June 19 DAZN show from Don Haskins Center on the campus of The University of Texas at El Paso (UTEP), with hopes of moving towards a shot at becoming a two-division titlist by his next fight.

Of course, that will require any of the division’s top players to look his way, which Golden Boy claims thus far to be an issue.

“We have the second coming of Mexico’s next big star,” Eric Gomez, president of Golden Boy stated of Munguia during Thursday’s press conference in the John J. Pershing Ballroom at Hotel Paso del Norte near the fight venue. “There’s a reason why the top fighters—including Canelo [Alvarez]—don’t want that smoke.”

A showdown between Munguia and his countryman Saul ‘Canelo’ Alvarez hardly seems feasible at this stage of their respective careers, though a title run at middleweight could help entice the global superstar from Guadalajara. Munguia (36-0, 29KOs) fights for the third time in the 160-pound division following a jam-packed WBO junior middleweight title reign which saw six title fight wins crammed into a 16-month span before moving up in weight.

Stoppage wins over Gary ‘Spike’ O’Sullivan and Tureano Johnson prompted Munguia’s team—career-long promoter Zanfer Promotions and Golden Boy as his co-promoter since 2018—to target two-time and reigning IBF middleweight titlist Gennadiy Golovkin.

The two sides were in talks for several weeks, only for such discussion to ultimately cease. Munguia opted to move forward with his career, hoping to return to a rate of activity that saw him develop as a junior middleweight titlist. Through that experience, he believes will come the opportunity to live up to Golden Boy’s expectations as boxing’s next big thing.

“Of course, we would love for the chance to fight for that second title,” Munguia told BoxingScene.com. “We have this big challenge but I do believe we are ready to fight for the middleweight. I’m going to keep fighting and keep growing as a middleweight.

“I’m not pressured to fight for a world title. I’m not worried about whether or not I’m ready for it. I was able to get a lot of experience while I was junior middleweight champ. It came from fighting often. I would love to be able to return to that, no matter who I fight, whether it’s for the world title or versus more contenders.”

Jake Donovan is a senior writer for BoxingScene.com. Twitter: @JakeNDaBox