Adonis Stevenson was blessed with the honor of headlining the inaugural edition of Premier Boxing Champions series on CBS.
What he wasn’t blessed with, however, was a favorable matchup, fight date or ratings to match.
The reigning light heavyweight king cruised to a 12-round decision over Sakio Bika on April 4 in Quebec City, Canada. The bout was placed on the Saturday preceding Easter, and – despite being marketed as part of CBS’ NCAA Final Four coverage – without the benefit of actual Final Four play.
Both college basketball semifinal games aired live on TBS, TNT and truTV – to record ratings for those networks, no less. Meanwhile, PBC on CBS was inserted into the Saturday lineup without any protection, resulting in a 1.1 overnight rating according to Nielsen Media Research. [Click Here To Read More]
What he wasn’t blessed with, however, was a favorable matchup, fight date or ratings to match.
The reigning light heavyweight king cruised to a 12-round decision over Sakio Bika on April 4 in Quebec City, Canada. The bout was placed on the Saturday preceding Easter, and – despite being marketed as part of CBS’ NCAA Final Four coverage – without the benefit of actual Final Four play.
Both college basketball semifinal games aired live on TBS, TNT and truTV – to record ratings for those networks, no less. Meanwhile, PBC on CBS was inserted into the Saturday lineup without any protection, resulting in a 1.1 overnight rating according to Nielsen Media Research. [Click Here To Read More]
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