Turki Alalshikh has brazenly become perhaps the most prominent power broker in boxing over the past few months. As chairman of Saudi Arabia's General Entertainment Authority, Alalshikh has been afforded the vast financial resources by his polarizing country's government to fully finance many of the biggest boxing matches that have taken place or been scheduled since late in October. Alalshikh is also very passionate about a now niche sport he hopes regains what he believes is its prestigious, rightful place worldwide.
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