By Keith Idec - Bob Arum's promotional company and its network partner, ESPN, took an atypical approach to setting the price for the pay-per-view show that'll feature Devin Haney and Vasiliy Lomachenko. Competitors, and even ESPN and Top Rank themselves, have previously raised prices when they've offered expensive events they believed would captivate consumers in the United States more than most pay-per-view shows.
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