Comments Thread For: DAZN Exec Admonishes Promoters For Quarreling: We Don't Want Our Brand Associated With That Kind of Behavior
A top boxing executive at DAZN wants nothing to do with the often entertaining, if highly trivial, war of words between boxing's top promoters.
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Sorry but Markowski comes off like a tool. Wasn’t he one of the DAZN execs who came up with the brilliant idea
of introducing the network with a big splashy “PPV is dead” campaign? He doesn’t think THAT hasn’t had something to do with deeply alienating other players in the boxing industry - especially since DAZN has had to get into the PPV market in humiliating fashion?
Sorry but Markowski comes off like a tool. Wasn’t he one of the DAZN execs who came up with the brilliant idea
of introducing the network with a big splashy “PPV is dead” campaign? He doesn’t think THAT hasn’t had something to do with deeply alienating other players in the boxing industry - especially since DAZN has had to get into the PPV market in humiliating fashion?
That was him. I'm sure he probably naively thought that at the time but if you're going to say something like that, you're going to look like an ass if you ever have to go back on it. And they did go back on it and DAZN lost credibility with the boxing community.
As a side bar, I saw this quote by Markowski and I thought it was interesting (and true):
"“Boxing as a whole is a soap opera. There are very few sports where the deal-making is as relevant to the fan base as it is in boxing. Boxing fans are really smart as to how the business of their sport works. ... They understand it. They understand what moves the needle for broadcasters, they care about how many pay-per-view buys we do next weekend versus what Showtime have done previously. They love that and it’s part of the drama of all of it, which makes it very unique."
But how are they going to promote the fights, and how are boxing twitter and boxingscene supposed going to have enough daily bs for posting tweets and articles about, if the promoters all stop doing their fake WWE feuds?
Oh right, they're just going to keep on doing it, but now the TV execs are going to join in the fun, by also pretending to be feuding over the feud, so now, boxing twitter and boxingscene can have all their normal bs articles about the fake promoter feuds, but also have twice more bs feud quotes from the execs like Markowski to post about on top of the bs they already get from the promoters.
So now, instead of the fake storyline just being "Hearn and Ellerbe feuding," we can have, "Hearn and Ellerbe feuding, and Joe Markowski upset with Hearn about it." And then they can add onto that later, "Showtime and Fox conflicted about Ellerbe feuding with Hearn." And on it goes.
Shakespeare is rolling in his grave.
Last edited by Boxing Logic; 06-29-2022, 09:02 PM.
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