DAZN has issued a statement to indicate that last weekend's pay-per-view event, which featured the trilogy fight between Saul “Canelo” Alvarez and Gennadiy “GGG” Golovkin, generated 1.06 million pay-per-view purchases.
However, the streaming app was very clear that the buyrate figure was a "worldwide" number.
It was reported earlier this week by longtime boxing scribe Dan Rafael of Fight Freaks Unite that Canelo-Golovkin III generated between 550-575,000 buys in the United States - which industry insiders view as a disappointing number.
The first two bouts, which were distributed by HBO Pay-Per-View, generated double the number of buys in the United States. The first meeting, in 2017, brought in 1.3 million buys just in the United States. And in 2018, the rematch bought in 1.1 million pay-per-view buys - just in the United States.
The third encounter saw Canelo outbox Golovkin over twelve rounds for a dominant unanimous decision win.
DAZN further stated - "[Canelo-Golovkin 3] claims the title of #3 biggest boxing event globally on DAZN since its inception and #2 biggest boxing event in the United States since its 2018 launch. Moreover, DAZN was once again the most downloaded sports app in the world, in addition to being the highest grossing app of any category in the United States.
"Additionally, DAZN saw tremendous growth across its commercial premise partners, including +71% across bars, restaurants, casinos, and cinemas compared to Canelo’s last fight against Dmitry Bivol in May; this included fans all across the nation coming together to watch live in 680+ cinemas in the United States alone. Engagement records were set on social media as well, including TikTok fight night content that was the highest-performing of any DAZN boxing event in history (7.9 million views)."