By Keith Idec

What would’ve been one of the most appealing fights of the summer is definitely dead.

Promoter Bob Arum confirmed to on Wednesday night that negotiations for the Julio Cesar Chavez Jr.-Gennady Golovkin pay-per-view fight have ceased and that both boxers are headed in different directions. Chavez (48-1-1, 32 KOs, 1 NC) was interested in boxing Golovkin, according to Arum, but for an unspecified purse that was more than Arum’s Top Rank Inc. was willing to pay the popular Mexican fighter for facing Kazakhstan’s Golovkin (29-0, 26 KOs).

The fight tentatively was scheduled to take place July 19 at The Forum in Inglewood, Calif., and would’ve been broadcast by HBO Pay-Per-View.

“He wanted to fight Golovkin, I think, but on crazy terms and all that sort of stuff,” Arum said. “So we can’t do the Golovkin fight now, but maybe down the road we can do it.”

The enigmatic Chavez reportedly is considering a lucrative alliance with influential adviser Al Haymon and was wary of signing a contract extension with Top Rank. Regardless, Chavez’s road will be full of obstacles if he is thinking about trying to change promoters. Arum added that his company, which co-promotes Chavez with Fernando Beltran’s Zanfer Promotions, has an iron-clad contract with the 28-year-old Chavez that doesn’t end for nearly another year-and-a-half.

“We have until the fall in 2015,” Arum said. “That’s where his contract goes, whether it’s one fight or more than one fight. He passed on this opportunity. We’re prepared to offer him another fight as we go. In other words, if he doesn’t want to extend the contract, that’s fine. But we have a contract that goes until October of 2015. So that’s what they haven’t explained to him. When we said we wanted another fight for him after this [Golovkin] fight, what we were saying was within the period of time of our contract. But you have everybody buzzing in his ear, so that’s unfortunate. But we’re going to offer him another fight and, as I said, we’ll offer him a couple of fights and we won’t extend his contract past where it is now, which is the end of October 2015.”

Meanwhile, Golovkin’s handlers hope to find another opponent for the unbeaten IBO/WBA middleweight champion soon. One of boxing’s most powerful punchers was willing to move up eight pounds to challenge Chavez, but is more likely now to remain at middleweight to attempt another title defense.

Keith Idec covers boxing for The Record and Herald News, of Woodland Park, N.J., and He can be reached on Twitter @Idecboxing.